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	<title>Comments on: Why Microsoft Cashback is Working</title>
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	<description>Building Momentum at Alice.com</description>
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		<title>By: On the eve of Kumo, is Live Search better than you think? &#124; KGRAND ONLINE NEWS</title>
		<link>http://flywheelblog.com/2009/05/why-microsoft-cashback-is-working/comment-page-1/#comment-282</link>
		<dc:creator>On the eve of Kumo, is Live Search better than you think? &#124; KGRAND ONLINE NEWS</dc:creator>
		<pubDate>Mon, 18 May 2009 17:02:54 +0000</pubDate>
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		<description>[...] engines only comprise between one and two percent of total search activity”.&#160; However, as Jellyfish.com founder Mark McGuire says in a blog post reacting to the Nielsen post: Use cashback when you want to buy something and [...]</description>
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