It was sad to see the news today that Microsoft has made the decision to shut down the Jellyfish Smack Shopping service.
This doesn’t come as a great surprise, as the published focus of the Microsoft acquisition of Jellyfish was to jump start what has become their Live Search cashback program and deliver a more customer-centric form of advertising to online shoppers. So although Smack Shopping is wrapping up, Jellyfish appears ready to live on in the Live Search cashback program. Brian and I think that cashback can be a game changer for online advertising, and remain excited to see what Microsoft is able to accomplish with the program.
Nonetheless, it is hard to see Smack Shopping go. From the start, the Smack Shopping community was fantastic. The talented team at Jellyfish worked really hard to deliver a unique shopping experience with Smack and the community responded, rewarding us in ways we didn’t even think possible when we launched the service. I’ve never seen a more loyal and engaged community of users online. All Brian and I can say is thanks to everyone who was involved. It sure was fun while it lasted. And we hope to see you stop by and say hello when Alice.com launches in a few months. Who knows, maybe even SD will be there.
So in honor of Smack Daddy (and Carl), here’s a toast to Smack Shopping and the Smack community. *Don’t wait too long buddy. Because once it’s gone, it’s gone
(Disclaimer: Brian and I no longer work at Microsoft and the opinions expressed above are from us individually).