The folks over at ReadWriteWeb have starting putting up video coverage of the web2.0 Summit (Thanks!).
I just watched a very interesting interview of VC superstar John Doerr of Kleiner Perkins fame, in which he gave start-ups his list of 12 tips to cope with our current economy. You can watch the full interview here, but his tips were as follows:
- Act Now, Act with Speed. If you are adjusting your biz to today’s environment, don’t wait.
- Protect Your Core. Cut fat, not meat.
- Maintain 18 Months of Cash. In addition, know where you stand with your investors. Are they going to continue supporting you?
- Defer Facilities Expansion. Be lean with your facilities, software, etc. In other words, run lean.
- Re-evaluate R&D Priorities.
- Re-negotiation all Contracts. Including real property leases.
- Get Everyone in Your Company Selling.
- Offer Equity Versus Cash.
- Secure Your Cash. Don’t park your cash in anything risky, including money market funds.
- Watch Your Leading Indicators. Figure out the metrics that show where your biz is going and watch them like a hawk.
- Over Communicate.
- Keep the Faith. We will emerge from this stronger.
Thanks for that last tip John; I was starting to get pretty depressed! I just wish he would have added one more to his list. Don’t go to conferences; save your money and watch the videos from the event online


November 20th, 2008 at 4:27 am
” Protect Your Core. Cut fat, not meat ” is the amazing one to cover many things in one shot. Thanks for sharing these with us.
Cheers,