We have a name! I’ve talked quite a bit about the struggle we’ve had coming up with a unique, fun and memorable name, so it is with great pleasure that I announce our new company name:
Why Alice.com? It meets all of the criteria that I mentioned in my last post. It has personality and it stands out from the crowd in our market space. And most importantly, it is really memorable and supports the value proposition of our new company perfectly. What is that value prop you ask? You’ll have to stay tuned to see what Alice is up to.
Downside? The name wasn’t cheap. We paid six figures, but consider this: We are going to be spending a tremendous amount of money and energy getting consumers to even know we exist. A name like Alice.com gets people to smile, tells them immediately that we are different, AND gives us the best chance that you will remember us two weeks or even two months later. Well worth the price in our opinion.
We are in the process of transferring the name now, so don’t be alarmed if you still see a domain landing page on the site now.
Idiot or genius? Please tell us what you think.