Comments on: We Need a Company Name! Part I http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/ Building Momentum at Alice.com Tue, 25 May 2010 20:19:23 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: online stock trading guru http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-322 online stock trading guru Mon, 11 Jan 2010 00:58:40 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-322 Hey, I found your blog while searching on Google your post looks very interesting for me. I will add a backlink and bookmark your site. Keep up the good work! I'm Out! :) Hey, I found your blog while searching on Google your post looks very interesting for me. I will add a backlink and bookmark your site. Keep up the good work!

I’m Out! :)

]]> By: Stephen http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-320 Stephen Mon, 04 Jan 2010 12:11:17 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-320 Are we really whining here about the constantly raising values of domain names, and that hardly any are "left"? Do you mean they're not "available at new registration prices", or that someone faster and smarter than you bought the domain first and wants 4-5-6 figures for it? The domain investment community buys domains just like land speculators. If you can't afford to buy that acreage just above Santa Barbara, California, for under $1 million an acre, are you going to whine about how someone bought that land years ago, and even though never developed it, they now have the NERVE to ask astronomical prices for it? Is this the logic used by people who don't or can't gather the funds to purchase a domain name that is premium priced? And have you thought of the possibility that the reason WHY the domain is priced high is because the domain is making the owner money, lots of it, and gets a lot of purchase enquiries for it? If you're starting a business, in todays NEW MEDIA AGE, owning the generic descriptive domain for your product/service is the first KILLER move you make to eliminate your competitors online. This is a fact. If you are selling used books, it would be great to own "usedbooks.com". But what if someone else owns it and wants a lot of money for it? If so (and that's probably the case), that means owning the domain "usedbooks.com" is an INVESTMENT, it's not an 'advertising cost'. That means if they sold you that domain for $100k, and you used this domain, your sales would increase, and continue to increase, ALONG WITH YOUR DOMAIN NAME. Try to get that out of your newspaper display ad that lasts for a week. Domains names are, pure and simple, an appreciable marketing asset. Every company MUST own a generically descriptive domain phrase to define their prodservs. If they don't, then they lose to their competitors that do. Your best bet is to invest your money in a domain name that describes your prodservs, and build it out, brand it, promote it. THAT DOMAIN NAME WILL DO WHAT EVERY MARKETER DREAMS ABOUT: It will connect your prodserv to directly be identified with your company. If you're selling "Electric Wheelchairs", then owning "electricwheelchairs.net" is a great way to start defining your company online. A .com version would be optimum, but the price difference is about 25 to 1 for a dotcom (If the .net is $1000, the dotcom version would be $25k). Business owners need to stop perceiving aftermarket domains as some sort of 'ripoff' for them, and understand that if you can grab the domain that defines your business online, that's your first step to success. In many cases, the value of your domain name can exceed the value of your actual business. Think about it. Don't "shy away" from buying aftermarket domains that have "shocking" prices. Find out WHY they have high prices, consider the value that domain will give your company, deny your competitors, and if the domain will appreciate in value as you use and renew it. LEARN about domain name values. This way, you'll be confident that if you buy "FinancialWorldReport.com" for $300, you'll have a domain that defines finance in the world market, and clearly markets a domain that allows you to provide "world financial" news. Hope this helps... Stephen Douglas BLOG: http://www.Successclick.com Successful Domain Management™ http://www.DomainRelevance.com "Own Your Competition™" Are we really whining here about the constantly raising values of domain names, and that hardly any are “left”? Do you mean they’re not “available at new registration prices”, or that someone faster and smarter than you bought the domain first and wants 4-5-6 figures for it?

The domain investment community buys domains just like land speculators. If you can’t afford to buy that acreage just above Santa Barbara, California, for under $1 million an acre, are you going to whine about how someone bought that land years ago, and even though never developed it, they now have the NERVE to ask astronomical prices for it? Is this the logic used by people who don’t or can’t gather the funds to purchase a domain name that is premium priced? And have you thought of the possibility that the reason WHY the domain is priced high is because the domain is making the owner money, lots of it, and gets a lot of purchase enquiries for it?

If you’re starting a business, in todays NEW MEDIA AGE, owning the generic descriptive domain for your product/service is the first KILLER move you make to eliminate your competitors online. This is a fact.

If you are selling used books, it would be great to own “usedbooks.com”. But what if someone else owns it and wants a lot of money for it? If so (and that’s probably the case), that means owning the domain “usedbooks.com” is an INVESTMENT, it’s not an ‘advertising cost’. That means if they sold you that domain for $100k, and you used this domain, your sales would increase, and continue to increase, ALONG WITH YOUR DOMAIN NAME. Try to get that out of your newspaper display ad that lasts for a week.

Domains names are, pure and simple, an appreciable marketing asset. Every company MUST own a generically descriptive domain phrase to define their prodservs. If they don’t, then they lose to their competitors that do. Your best bet is to invest your money in a domain name that describes your prodservs, and build it out, brand it, promote it. THAT DOMAIN NAME WILL DO WHAT EVERY MARKETER DREAMS ABOUT: It will connect your prodserv to directly be identified with your company. If you’re selling “Electric Wheelchairs”, then owning “electricwheelchairs.net” is a great way to start defining your company online. A .com version would be optimum, but the price difference is about 25 to 1 for a dotcom (If the .net is $1000, the dotcom version would be $25k).

Business owners need to stop perceiving aftermarket domains as some sort of ‘ripoff’ for them, and understand that if you can grab the domain that defines your business online, that’s your first step to success. In many cases, the value of your domain name can exceed the value of your actual business. Think about it.

Don’t “shy away” from buying aftermarket domains that have “shocking” prices. Find out WHY they have high prices, consider the value that domain will give your company, deny your competitors, and if the domain will appreciate in value as you use and renew it. LEARN about domain name values. This way, you’ll be confident that if you buy “FinancialWorldReport.com” for $300, you’ll have a domain that defines finance in the world market, and clearly markets a domain that allows you to provide “world financial” news.

Hope this helps…

Stephen Douglas
BLOG: http://www.Successclick.com
Successful Domain Management™
http://www.DomainRelevance.com
“Own Your Competition™”

]]> By: FizWho » Alice.com sells for $250,000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-134 FizWho » Alice.com sells for $250,000 Thu, 13 Nov 2008 20:48:50 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-134 [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...] [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...]

]]> By: Alice.com sells for $250,000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-128 Alice.com sells for $250,000 Wed, 12 Nov 2008 04:15:22 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-128 [...] tooth brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...] [...] tooth brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...]

]]> By: l6p.net :: Blog Archive :: Alice.com sells for $250,000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-126 l6p.net :: Blog Archive :: Alice.com sells for $250,000 Wed, 12 Nov 2008 03:58:16 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-126 [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...] [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...]

]]> By: Alice.com sells for $250,000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-124 Alice.com sells for $250,000 Wed, 12 Nov 2008 00:23:23 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-124 [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...] [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...]

]]> By: Alice.com sells for $250,000 | Domain Name News http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-110 Alice.com sells for $250,000 | Domain Name News Tue, 11 Nov 2008 16:30:16 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-110 [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...] [...] brushes, toilet paper, trash bags with consumers. The founder’s blog, FlywheelBlog, also features a series of interesting posts about the decision to name the company [...]

]]> By: amine http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-35 amine Sun, 07 Sep 2008 15:21:18 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-35 im women im women

]]> By: Flywheel » Blog Archive » We Need a Company Name–Part II http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-14 Flywheel » Blog Archive » We Need a Company Name–Part II Tue, 19 Aug 2008 16:18:46 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-14 [...] that set the path of company well before a single customer even sees the name. I ranted a bit in my last naming post about how hard it is to pry a good dot-com name away from the domainer industry. In this post, [...] [...] that set the path of company well before a single customer even sees the name. I ranted a bit in my last naming post about how hard it is to pry a good dot-com name away from the domainer industry. In this post, [...]

]]> By: emmanuel buah http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/comment-page-1/#comment-10 emmanuel buah Thu, 14 Aug 2008 18:38:55 +0000 http://flywheelblog.com/2008/08/we-need-a-company-name-part-i/#comment-10 Mark, I agree with you, .com was the first and its been the first on everyone mind. I also think the issue is what resonates with non-tech people. My grandmother knows about .com. If I said to my mom and dad,check out the site flywheel. There first thing they will do is check www.flywheel.com. If that doesn't work, they will have no idea what to do next. So I agree with you, even though the .net and others do exist, .com has become so much of a de facto. Mark, I agree with you, .com was the first and its been the first on everyone mind. I also think the issue is what resonates with non-tech people. My grandmother knows about .com. If I said to my mom and dad,check out the site flywheel. There first thing they will do is check http://www.flywheel.com. If that doesn’t work, they will have no idea what to do next. So I agree with you, even though the .net and others do exist, .com has become so much of a de facto.

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